Will an ability to keep a promise be the new source of brand differentiation?
Differentiating the customer experience is the new battlefield.
It takes less than 6 months to copy a car. And even less to clone computer hardware. As access to information and technology makes it increasingly easier for competitors to imitate all the features and benefits of any product or service quickly, it’s getting harder for brands to own a distinguishable and…Continue
Posted on July 5, 2012 at 12:01