The contemporary web and the way we use it is changing. Gone are the days when you developed a website and forgot about it. These days, websites are much more interactive, accessible and transparent.

With more and more people going on line to find information, websites are becoming a powerful way for businesses to serve their audiences.

The Internet is all about collaboration, sharing ideas, information and concepts with people. Writing for the web is different to writing for…

• To promote your business brand;
•  To educate your audience;
• To increase findability;
• To demonstrate Thought Leadership;
• To engage with your audience; and
•  Drive website traffic.

The reason that we blog determines the way we blog, the length,…

I often see clients who ask me to assist them in developing a web site. While it is important to have some kind of digital real estate, it is more important to look at how people use the web these days.

From our audience point of view the Internet is one great big environment from which they can consume information, engage with each other and entertain themselves.

Our domain is only one place they can go to to do this, but there are multiple other places. We need to consider…

As Google and Facebook square up to each other it will be interesting to see how this competition influences their evolution.

They each have a fundamentally different point of departure. Google is a search engine dabbling in social media, Facebook is a social media platform dabbling in search.

Google relies on its algorithms, it has a completely data driven approach. Facebook on the other hand relies on curatorship, wherein people who are networking are creating and managing…