Johannesburg, South Africa – 30 April 2012 – Talk2Us is hosting their annual Roadshow and we are hitting Jo’burg, Cape Town and Durban.

Our Roadshow aims to showcase our exciting new offerings, which are based on international best practice for…

http://www.oneclearmessage.com/communication-2/three-times-positive/

The ratio of Positive to Negative feedback has been found to be critical in the performance of individuals, and business teams. This ratio has a direct impact on the success and dynamics of a team. Paying attention to the ratio of positive feedback (e.g. “that was a good idea”, you handled that client extremely well”) vs. negative…

In the book (Groundswell), Charlene Li and Josh Bernhoff explains that there are five objectives that companies can pursue with their social media marketing campaign. Objectives are the key (glue) to a…

Service Excellence is a term that generates many debates because there is not a single company on this planet that does not believe its service levels are the best in the world.  Interestingly, though, companies find it very hard to clearly express their understanding of service excellence.

One can speak many words about “delighters”, “detractors”, “satisfiers”, “hygienic factors”, or other terms that are so richly bandied about.  In our experience over the last 28 year, we…

Despite all the buzz and popularity of popular social media channels such asFacebook, LinkedIn, Twitter, and now Pinterest, people continue to publish…

Online branding is a necessity to the success of any online business, and it helps people identify the business as different from all the others online. Online branding is an important part of running a business on the web, and it is something that everyone stepping into the digital marketing with the hopes of marketing their business online should consider.

The online world is very useful for…

What do most digital marketers and companies do wrong when they jump on the social media bandwagon? They lack an overall strategy and plan to get the best results. They are missing their key objectives and they don’t know who they are targeting with their campaign. A couple of years ago market research firm Forrestercoined the term POST which is a planning methodology for organizations in…

In the past three years at least one million people have started some sort of small business as less jobs become available in the corporate sector. SME’s are now also more likely to be doing business with each other than with large organizations and for various reasons. If we take into account that 75% of SME’s…