For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let’s look at how to create a social media policy.
What Is a Social Media Policy?
Here’s one definition:
“A social media policy is a set of guidelines that describes how employees should interact with customers online.”
In general, most policies… Continue
Added by MyGenius on October 21, 2011 at 9:17 —
It would be fair to say that most owners of small businesses confuse the finances of their businesses with that of their own personal expenses. Many don’t draw a distinction between the two at all. This can have very serious consequences for your business – and for you – if you’re one of those people.
The effects of this are two-fold:
• It creates a false sense of security for the owner – he thinks he is earning a significant income because, subconsciously, he relates it to the… Continue
Added by MyGenius on October 21, 2011 at 9:10 —
Below is a very informative article written in the context of the Australian Small Business environment, but we feel that the lessons are still very relevant to SA Small Business.
Why do businesses fail? The most obvious answer is that a weak economy eventually crunches the cash flow of smaller enterprises and kills them. But a different picture emerges from external administrator reports: too much failure is self-inflicted.
In fact, “poor economic… Continue
Added by MyGenius on October 21, 2011 at 8:42 —
Added by MyGenius on October 19, 2011 at 18:40 —
Home Based Business
If you are looking for a new home business to start, you may be going about it all wrong.
Many budding new entrepreneurs seem to be looking for shortcuts to deciding what kind of business to start. In too many cases, they try to pick a business by going to their favorite search engine; they type in “10 Best Home…
Added by MyGenius on October 19, 2011 at 10:56 —
Because tens of thousands of people all across the world want to know how they can work at home and earn enough money to run a household, there is a special need for this report.
Today the need for women to work out of the home is stronger than ever. According to recent surveys, almost 70% are married and contribute up to 50% and more to the family income. Because family responsibilities play such an important part in the lives of men and women, millions of…
Added by MyGenius on October 18, 2011 at 20:00 —
IBM South Africa has announced that credit-qualified small and medium-sized enterprises (SMEs) will be able to access IBM Global Financing’s $1bn pot of funding, to take advantage of a new suite of advanced technologies such as analytics and cloud, over the next 18 months.
IBM’s financing offer for SMEs is designed to eliminate many of the cost barriers they face to grow their business. IBM will offer simple, flexible lease and loan payment plan packages, some starting at as… Continue
Added by MyGenius on October 18, 2011 at 14:36 —
Jobs’s ideas about how people should interact with technology and his single-minded pursuit of that vision led him to create a company with a culture that combined obsessive attention to design with highly inventive technology
WHEN Steve Jobs died two weeks ago, many commentators wondered whether Apple – the company he co-founded and led through many years of profit and innovation – could continue to thrive… Continue
Added by MyGenius on October 18, 2011 at 7:30 —
A friend recently asked about my business. Upon saying I work from home, she replied: “It must be nice not to have to go to work each day.” Excuse me? That was slightly better than another response: “You must get heaps of time for yourself working from home.” Not really.
Or my personal favourite: “When do you think you’ll open a proper business?” Ouch! Apparently it’s not a “real” small business until you have a shopfront, are gouged by a landlord on rent, work like a dog to… Continue
Added by MyGenius on October 18, 2011 at 7:00 —
Ed: A very interesting overall view of Business from Michael Gerber
You aren’t seeing what is possible for you, I know that.
How, you ask? How do you know that, Gerber, when we haven’t even met yet?
It’s simple if you want to know.
I have met you tens of thousands of times as I’ve called upon people like you in business, and people like you before they went into business, people just like you who had a plan, they thought, a plan to escape from… Continue
Added by MyGenius on October 17, 2011 at 14:06 —
Cape Town is fast becoming a destination of choice for domestic and foreign investors looking to expand their operations in Africa.
Tourism has always been a major drawcard for Cape Town, known internationally as a top leisure destination, but the city is also gaining a solid business and investment reputation.
According to the Western Cape Investment and Trade Promotion Agency (Wesgro) Cape Town… Continue
Added by MyGenius on October 17, 2011 at 14:00 —
There are tentative signs of a recovery in selected sectors of the South African commercial property industry.
Bobby Malabie, the chief executive of Absa Retail and Business Bank, said there had been a stabilisation and gradual reduction in its underperforming book, indicating the distress in the market was contained and not as severe as experienced a year ago, which was symptomatic of an industry that was turning.… Continue
Added by MyGenius on October 17, 2011 at 13:47 —
Khula, the government's small-business finance agency, has quietly embarked on the state's first attempt at lending money directly to small businesses.
The pilot, which is being conducted from Khula's Pretoria and East London branches, is a major shift for the government, which until now has followed the international best practice of acting as a wh***saler of finance to intermediaries who are…
Added by MyGenius on October 17, 2011 at 13:44 —
CAPE TOWN — The government is expected to announce a new rescue package for the manufacturing sector when Finance Minister Pravin Gordhan tables his medium-term budget policy statement in Parliament next week.
The package would be targeted at vulnerable segments of the manufacturing sector which have been most affected by the global financial crisis.
Its purpose is to prevent further deindustrialisation from the worldwide economic slowdown, Business Day learnt on… Continue
Added by MyGenius on October 17, 2011 at 13:41 —
The recent National Planning Commission "jam" was dominated by suggestions from South Africans regarding what to do about unemployment -- and many of these referred to the need to develop and provide training for small businesses. The question that arises is whether more assistance will enable small businesses to soak up more South Africans who are economically inactive.
FinMark Trust's first FinScope South… Continue
Added by MyGenius on October 15, 2011 at 10:19 —
Ask any sales leader how selling has changed in the past decade, and you’ll hear a lot of answers but only one recurring theme: It’s a lot harder. Yet even in these difficult times, every sales organization has a few stellar performers. Who are these people? How can we bottle their magic? Continue
To understand what sets apart this special group of sales reps, the Sales Executive Council launched a global study of sales rep productivity three years ago involving more than 6,000 reps across…
Added by MyGenius on October 15, 2011 at 9:30 —
Starting and succeeding in small business is a huge gamble, but the risks can be hugely reduced with proper training. That – and not red tape or running interference – is what government should do to fire the booster rockets on our economic crisis.
I boarded the BA jet for Johannesburg and discovered the airline had put Trevor Manuel and I… Continue
Added by MyGenius on October 14, 2011 at 18:00 —
14 October 2011
The 2011 Africa Small, Medium and Micro Enterprise (SMME) Awards, an initiative of the Africagrowth Institute, in partnership with governments and major organisations, took place on the 13th of October 2011 at the Gold Reef City Hotel, Gauteng. Red carpet was rolled out for the award winning SMMEs, dignitaries and participants from all over Africa who attended this glamorous event. Entries for the awards competition streamed in from SMME managers… Continue
Added by MyGenius on October 14, 2011 at 13:04 —
Simple Marketing Tips that Make More Profit at No Additional Cost
I recently hired a lorry to move some large items of office furniture and several businesses lost my custom due to a very basic mistake.
Being large I needed a "Sack Truck" to enable… Continue
Added by MyGenius on October 14, 2011 at 6:00 —
For your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately, many small business owners make the mistake of waiting until a competitor has opened up shop across the street and is cutting into profits to find out who and what they're up against.
A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses. By knowing the actions of your… Continue
Added by MyGenius on October 12, 2011 at 8:35 —