Below is a summarized version of an article written by Stacy Karacostas for StartupNation.com:
In order to make 2012 your best ever, here’s a list of 7 things you can do to make it happen:
1) Make a list of what worked and didn’t work in 2011.
Take a step back and look at where you’ve come from, and analyse those initiatives that did not work for you. Was it the right timing, the right offer, the right target market? Could you have done more marketing? Better marketing?
2) Create a marketing plan.
Create a 2-page marketing plan. On the first page, list where you are now (gross and net income, numbers of new and repeat clients, etc.). Then set goals for where you’d like to be in a year for each of those.
On page two, choose three marketing strategies you’re going to use to achieve those goals (public speaking, email marketing, direct mail, etc.). Include an actual to-do list of steps you need to take to implement each one, as well as due dates for each step.
3) Look to external partners.
Look at developing strategic partnerships, joint ventures, and a support network of at least one other entrepreneur who’s headed in your same direction you can go to for advice – or hire an experienced coach or consultant.
4) Focus on helping, not selling.
Think about your customer’s wants, needs, problems and goals, and how you can help them. Help them achieve their goals, and you’ll automatically achieve your own.
5) Update your Website.
Your site needs to be planned out and built to be an effective salesperson that connects with your ideal client.
6) Get assistance from others.
Focus your time and energy on the things you’re best at, and that grow your business and make money. Leave the rest to a team of skilled Virtual Assistants.
7) Have a life.
Do something you love outside of work, get some exercise every day, and make time for friends and family. You’ll be more successful, and happier!
Read the full article at this link.
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